CRM consulting · Zoho · Salesforce · HubSpot

Your CRM, set up the way your team actually works

We help growing businesses get more from Zoho, Salesforce and HubSpot through practical CRM implementation, process automation and connected systems.

You talk directly to the consultant who builds your system. No sales middlemen.

Scattered tools becoming one clear flowOn the left, six tools joined by tangled lines. On the right, three connected steps: lead, deal and customer support.TODAYWITH A PLANSheetsEmailOld CRMFormsWhatsAppReportsPLANLead comes inowner assignedDeal moves forwardnext step createdCustomer is supportedticket linked to the deal
Disconnected tools on the left. One clear flow on the right.

Sound familiar?

The small daily frictions that slow a team down

These are the problems we hear most. Each one has a practical fix.

Leads go quiet between marketing and sales

A form is filled, an email is sent, and nobody is sure who owns the next step.

The same data is typed three times

Sheets, CRM and accounts. Each copy a little different from the others.

Reports take a day to build

Someone exports, cleans and pastes before every review meeting.

The CRM is there, but nobody likes using it

Too many fields, unclear stages and no training after go-live.

Selected work

What changed for our clients

Client names stay private. Here is what we built and why.

SalesforceRecruitment

Freelance margin and tiered commission tracking

Recruitment - UK recruitment agency

Split billing among consultants (such as 50/50 or 70/30), margin from daily rate and billable days, timesheet approvals, monthly commission by margin band, and a dashboard for each consultant.

Zoho DeskLanguage services

Freshdesk to Zoho Desk migration

Customer support - language services company

Assessed the existing setup, then configured departments, modules, layouts, fields, agents, teams, roles, workflows, assignment rules and blueprints. Tickets, contacts and accounts were mapped, migrated and validated, followed by testing and rollout.

Zoho CRMBackground screening

Zoho CRM with custom modules and client scripts

Background screening - global provider

Custom modules and fields, roles, Deluge functions and client scripts (show or hide fields, read-only rules, auto-fill), layout rules, lead scoring, blueprints, web forms, Google integrations, reports and dashboards for each role.

See all projects

Testimonials

What clients say

Asif took our commission and margin rules, which lived in spreadsheets, and turned them into a Salesforce setup every consultant can read on one dashboard.
K
Kauser MohammedFounder & Principal Consultant, WindexTech
Asif handled the Freshdesk to Zoho Desk migration end to end. Our client's data, workflows and agents all moved across without a scramble.
A
Ashwin KapoorFounder, AK Software
Our Salesforce CPQ now enforces pricing and approvals properly. Quotes are consistent and nobody is guessing discounts.
A
AlkanSalesforce CPQ project

Training

Want your own team to run the CRM? We teach it.

Hands-on courses in Zoho admin and development, Salesforce admin and HubSpot admin, taught by the people who build these systems.

Questions

Frequently asked questions

How long does a typical CRM project take?

Most CRM projects take 3 to 8 weeks, depending on complexity, data volume and integrations. We give you a detailed timeline after the first discovery session.

Which CRM is right for us: Zoho, Salesforce or HubSpot?

It depends on your process, team size, budget and the tools you already use. We work in all three, so we recommend the one that fits you and explain why.

Do you write custom Deluge or Apex code?

Yes. We write Deluge scripts for Zoho and Apex and Lightning Web Components for Salesforce when standard settings cannot do what you need. The code belongs to you.

How do you keep our data safe during a migration?

We stage and cleanse the data, map every field, and run a pilot migration in a sandbox. Only after the checks pass do we touch your live system.

Do you train our team and support us after launch?

Yes. We train each role, stay close during hypercare after go-live, and offer a monthly plan for ongoing administration.

Let's make your CRM work better

Tell us where your current processes are slowing you down. We will discuss your requirements and identify practical improvements for your business. The first call is free, and you speak directly with the person who builds it.